What is branding and why is it important for your small business? This post gives you 5 reasons why your small business can’t afford to ignore branding.

What’s the difference between Branding vs. Marketing? In this article, I’ll show you how they work together to grow your business.

Find out how to make text stand out against busy backgrounds with 4 simple techniques that designers use.

A brand mood board is a collage of visual ideas and concepts that helps you establish the creative direction for a project. A brand mood board creation is a part of the branding process. I will show you step by step how to create an authentic brand mood board that resonates with your brand.

Find out how to make text stand out against busy backgrounds with 4 simple techniques that designers use.

Not reaching your ideal clients? This post will help you define a target audience in 3 simple steps.

Thinking about rebranding? Small businesses need to consider certain factors before making the leap to rebrand. See if the time is right for you.

What’s a favicon, and why does it matter? Click here to see why you need a professional-looking favicon for your brand.

No one wants to fail. Please check out my favorite motivational business quotes to help you stay motivated as you manage perfectionism in your small business.

In this beginner’s guide, I will walk you through getting your Squarespace website up, running, and ready for business in 10 easy steps.

A brand style guide doesn’t have to be complicated. Find out how to create a simple brand style guide with a one-page document for your small business.

How to use typographic hierarchy to create a website design that’s cohesive, visually attractive, and engaging for your reader.