Simple & Strategic Brand Identity Design
for purpose-driven small businesses seeking clarity, confidence, and connection
If you’re looking to:
• Turn your abstract ideas into a clear, confident brand vision
• Create a brand that looks professional and timeless—not trendy or cheesy
• Have a brand that truly reflects your values and feels authentic
… you’re in the right place.
Natsumi Nishizumi Design helps purpose-driven businesses create brands that are clear, trustworthy, and authentically yours—so you can attract the right clients with confidence.
See how I’ve partnered with clients to bring their brands to life.
Your Branding Options
Choose from two small business branding packages to find the one that best fits your business needs.
MINI BRANDING PACKAGEEssential
Brand Identity
This package focuses on defining the core of your brand and creating a clean, professional visual identity.
Timeline: 2 -3 weeks
Starting at $2,900
Best for:
Service-based businesses or new brands seeking clarity without complexity.
What’s Included:
Brand Clarity Session
Brand Mood Board Curation
Fundamental Logo System
Color Palette
Brand Fonts Curation
Brand Board
Mini Brand Style Guide ( One-Page )
REBRANDING PACKAGE Full
Brand Identity
A complete brand identity designed to support growth, consistency, and meaningful connection across all touchpoints.
Timeline: 4-5 weeks
Starting at $5,500
Best for:
Growing businesses ready to build a thoughtful, long-term brand foundation.
What’s Included:
Brand Clarity Session
Brand Mood Board Curation
Full Logo System
Color Palette
Brand Fonts Curation
Brand Board
Brand Style Guide ( 10-12 Pages )
After Care Support
The Branding Process
How your brand comes to life
1 Clarity
We start with a conversation to uncover the heart of your brand—your purpose, values, goals, and ideal audience. Then, I create a brand mood board that captures your brand’s look and feel, so we’re visually aligned before design begins.
2 Design
Using that foundation, I design your visual identity—logo, colors, fonts, and other brand elements—reflecting your brand personality in a simple and authentic way. You’ll provide feedback along the way to ensure everything feels just right.
3 Delivery
You’ll receive a complete, easy-to-use brand system, including logo files, a brand board, and a brand style guide with colors, fonts, and usage rules. Everything is designed to look professional and work in real life, so you can present your brand consistently and confidently.
GRAPHIC DESIGN SERVICESBrand Extensions
Need more than just a brand identity?
Extend your brand with marketing materials or ongoing design support. I’ll help keep your brand consistent, professional, and trustworthy, so you can focus on running your business with confidence.
Some examples of marketing materials I create:
Brochures & booklets
Annual reports, case studies
Social media graphics
Presentation documents
Business cards & stationery
Client Celebration
"I had the pleasure of working with Natsumi to create logos both for my Feng Shui and my Human Resources business, and I couldn't be more satisfied with the results."
The logo she designed is not only visually convincing, but also reflects my brand identity in a subtle yet powerful way. The colors, fonts, and overall arrangement are exactly what I had hoped for—elegant, professional, and aligned with my brand values.
Located in NYC, she worked closely with me (located in Germany), throughout the entire process despite of the different time zones and also bridged our different cultural perspectives.
If you're looking for a branding specialist who combines creativity, professionalism, and a natural intuition for her clients’ aspirations, I highly recommend Natsumi.
Sabine Kullak, Founder of Self Element, Germany
FAQs
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For full custom branding projects, I work with only one client per month. For other branding and design services, I accept a limited number of clients to ensure high-quality, thoughtful results. My goal is not only to create beautiful design, but to strategically build brands that truly support each client’s business.
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A 50% non-refundable deposit is required to officially book your project. Payment can be made by check, bank wire transfer, or credit card. All materials and files will be delivered once the final payment has been received.
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I offer payment plans for Full Brand Identity projects, as custom branding is a meaningful investment. A 50% non-refundable deposit is required to book your project, with the remaining balance split into two or four payments.
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All final logo designs and design elements come in different file formats including JPG, PNG, EPS, and SVG files. You can also edit and resize your logo or design elements as needed.
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Yes, once a brand project is completed, I offer project-based design services to create marketing collateral and continue to help your brand grow. Please contact me for more details.
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Before starting the logo design, we begin with a clarity session over a video call. During this session, I gather key information about your business and create a brand visual mood board to ensure we’re aligned on the visual direction. Clients often share how smooth and enjoyable the logo design process feels as a result.
Meet Your Branding Partner
Hi, I’m Natsumi—I help small businesses create simple, authentic brands that connect with people. With over 20 years of design experience, I’ve learned that the best brands aren’t complicated—they’re clear, consistent, and true to you. My goal is to craft a brand that feels natural and memorable, so you can confidently grow your business and attract the right clients.