SIMPLICITY IN MIND

Welcome to the Blog

Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.

CASE STUDY

Custom Brand Identity Design for a Preschool

See how we brought this purpose-driven brand to life with a nature-inspired visual identity.

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Brand Clarity Workbook

Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.

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The Latest Posts

Natsumi 12/13/24 Natsumi 12/13/24

Elevate Your Brand: The 10 Best Professional Fonts for Logo Design

8/8/24 8/8/24

Inspirational Personal Branding Quotes for Women in Business

6/26/24 6/26/24

How to Embed a ConvertKit Form into Squarespace

This is a step by step guide that will show you how to create an opt-in form with ConvertKit and embed it into Squarespace.

7/4/23 7/4/23

How to Choose the Perfect Brand Fonts for Your Business

With so many different fonts, how do you know which is right for you? Here’s how to find your perfect font in 3 easy steps.

3/18/21 3/18/21

Why Brand Mood Boards Are Essential to the Visual Identity Design Process

Natsumi 7/28/20 Natsumi 7/28/20

A Step by Step Guide: Getting Started with Squarespace for your Small Business

In this beginner’s guide, I will walk you through getting your Squarespace website up, running, and ready for business in 10 easy steps.

3/11/20 3/11/20

5 Different Logo Styles: Which is Best for Your Business?

In this post, you’ll learn about the 5 different logo styles: Wordmarks, Monograms, Combination marks, Brand marks, and Emblems and which logo style would work best for your business.