SIMPLICITY IN MINDWelcome to the Blog
Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
POPULAR POST10 Professional Fonts for a Simple Logo Design
Learn how to choose the best font for a simple, modern logo design with 10 professional fonts selected by a graphic designer.
Brand Fonts & Typography
DOWNLOAD YOUR FREEBrand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
Opt-In Offer Ideas to Grow Your Email List
Your email list is one of the most valuable, yet frequently overlooked components of your marketing strategy.
How to Create a Visual Brand Identity That Attracts Your Ideal Clients
Do you have a strong visual brand identity? In this article, I’ll show you how to create a visual brand identity that attracts your ideal clients.
Building a Brand Style Guide: How to Create Your Color Palette
Working on creating your brand style guide? Learn how to create a color palette that gets attention and attracts more of your ideal clients.
What is Brand Purpose and Why is It So Important?
Do you know what your brand purpose is? This post will show you how to find your brand purpose and why it’s needed to connect with your ideal client.
Custom Brand Identity Design for Baker Amy
Building a Brand Identity - Case study: Creating a brand identity for a virtual cooking school that appeals to working moms.
How many logo variations does your small business need?
Logo variations are a vital part of building a strong brand. But how many do you need? This post will explain how many logo variations your small business needs.