SIMPLICITY IN MINDWelcome to the Blog
Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
DESIGNHow a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
DOWNLOAD YOUR FREEBrand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
3 Simple Steps to Define Your Target Audience
Not reaching your ideal clients? This post will help you define a target audience in 3 simple steps.
Is it Time to Rebrand Your Small Business?
Thinking about rebranding? Small businesses need to consider certain factors before making the leap to rebrand. See if the time is right for you.
Design Basics: How to Use the Typographic Hierarchy on Your Website
How to use typographic hierarchy to create a website design that’s cohesive, visually attractive, and engaging for your reader.
How to build a website brand for your online business
Creating a website? Follow these 9 simple steps to build a powerful website brand to attract your ideal client.
How to create a brand story in 3 easy steps
Learn how to write an authentic brand story that connects with your audience and gets your customers excited about your brand.
What is brand marketing? How to achieve brand success with consistency
Your logo is critical. No matter what industry you’re in, whether you run a large corporation or you’re an entrepreneur just starting out, we all know the importance of a brand’s logo.
Your Branding Checklist
So you’ve come up with a great idea for a business, all of your friends love the idea.
Why a Simple Logo Is the Best Choice for Your Brand
If someone asked you to picture a logo in your mind, most likely it would be a simple logo design.
The Difference Between RGB and CMYK
Are you sometimes frustrated when the colors on your print marketing materials look different from the colors you see on your computer monitor?